Privacy Policy

Welcome to MAGIC ("this website"). So that you can use the services and information on this website with confidence, we set out below our privacy protection policy to safeguard your rights. Please read the following carefully:

Scope of this privacy policy

This privacy policy covers how this website handles the personally identifiable information collected when you use its services. It does not apply to linked websites outside this website, nor to persons not commissioned by or participating in the management of this website.

Collection, processing and use of personal data

1. When you visit this website or use the features and services it provides, we will, depending on the nature of the service, ask you to provide the personal data necessary for it, and will process and use that data within the scope of that specific purpose. Without your written consent, this website will not use your personal data for any other purpose.

2. When you use interactive features such as the chatbot, service mailbox or surveys, this website retains the name, email address, contact details and time of use you provide.

3. During ordinary browsing, the server automatically records related activity, including the IP address of the device you connect from, the time of use, the browser used, and browsing and click records. These records are used as a reference for improving the website's services, are for internal use only, and will never be published externally.

4. To provide accurate services, we compile and analyse the survey responses we collect. The statistical results or explanatory text of that analysis are used for internal research; where necessary we may publish the statistics and explanatory text, but never in a way that involves any specific individual's data.

Protection of data

1. This website's servers are equipped with firewalls, antivirus systems and other information-security equipment and necessary safeguards to protect the website and your personal data. Strict protective measures are applied: only authorised personnel may access your personal data, and all such personnel have signed confidentiality agreements. Anyone who breaches those confidentiality obligations will be subject to legal sanctions.

2. Where business needs require us to commission another party to provide services, this website will likewise strictly require that party to comply with confidentiality obligations and will take the necessary steps to verify that it does so.

Information shared with third parties

This website uses the PostHog analytics service to collect page views, clicks and interaction behaviour (including de-identified session replays) in order to improve the website's features and user experience. That data is stored on PostHog's servers in the United States, is used for internal analysis only, and is not used for advertising.

When you complete a checkout in this store, we share order-conversion information (such as purchase events and order amounts) with Meta Platforms (Facebook / Instagram) via Shopify, for measuring advertising effectiveness and providing more relevant content. Meta processes that data under its own privacy policy; you can manage the related options in the ad preferences of your Meta account.